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2. Helena Rubinstein - Wikipedia

   en.wikipedia.org/wiki/Helena_Rubinstein

   Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.

3. Cosmetics in the 1920s - Wikipedia

   en.wikipedia.org/wiki/Cosmetics_in_the_1920s

   Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.

4. Ogilvy (agency) - Wikipedia

   en.wikipedia.org/wiki/Ogilvy_(agency)

   Helena Rubinstein cosmetics was the first client won by Ogilvy. [19] A breakthrough came after the agency was approached by Maine-based shirt manufacturer C. F. Hathaway Company. The company only had a small budget, but its president promised to "never change a word of copy". [20] In 1951, they introduced "The man in the Hathaway shirt" campaign.

5. Glossy: Beauty Reporter Breaks Down the Industry & This ... - AOL

   www.aol.com/glossy-beauty-reporter-breaks-down...

   Or there were all of these books about men, or there were books about women, but they were long dead, like Helena Rubinstein. Like someone who had founded a beauty company at [the] turn of the ...

6. History of cosmetics - Wikipedia

   en.wikipedia.org/wiki/History_of_cosmetics

   Yardley, Elizabeth Arden, Helena Rubinstein, and the French manufacturing company became associated with "quality" after the war because they were the oldest established. Pond's had this same appeal in the lower price range. Gala cosmetics were one of the first to give its products fantasy names, such as the lipsticks in "lantern red" and "sea ...

7. War Paint (musical) - Wikipedia

   en.wikipedia.org/wiki/War_Paint_(musical)

   The musical relates the rivalry between two important women of the cosmetics industry, Elizabeth Arden and Helena Rubinstein, from the 1930s to the 1960s.Elizabeth Arden was the daughter of a Canadian farmer and presented her products as emblems of an upper-class life of comfort.