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Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
E.g. Facebook lets advertisers target using broad characteristics like gender, age, and location. Furthermore, they allow more narrow targeting based on demographics, behavior, and interests (see a comprehensive list of Facebook's different types of targeting options [15]).
Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to "sensitive" topics, such as ads based on interactions with content around race, health, religious ...
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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
In November 2021, a report was published by Fairplay, Global Action Plan and Reset Australia detailing accusations that Facebook was continuing to manage their ad targeting system with data collected from teen users. [268] The accusations follow announcements by Facebook in July 2021 that they would cease ad targeting children. [269] [270]
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