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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
In 2005, Block, along with his DC Shoes associates, participated in the Gumball 3000 Rally. For the event, they sent out three modified 2004 Subaru WRX STis sponsored by DC Shoes. [63] [64] In 2006, Block competed in the One Lap of America competition along with Brian Scotto. They were teamed up in a 2006 Subaru WRX STi and finished forty-fifth ...
The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.
It was born from a skit Dyrdek wrote for a 2003 DC Shoes video, The DC Video. In the skit, he hired Boykin as a bodyguard for protection from security guards while filming street skating videos. The show featured instances of these interactions along with other facets of Dyrdek's daily life.
Danny was the first pro skateboarder for DC Shoes when the brand was founded in 1994. In the first advertisement for his first pro model shoe, Way stood still because he suffered a neck injury while surfing. DC removed Way from their skateboard team in November 2023.
On Holding AG is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes.. In 2019, the company held 40% of the running shoe market in Switzerland and 10% in Germany. [2]
DC Recordings, a record label; DC Shoes, an American sports footwear company; Delta Clipper, a proposed rocketship series by McDonnell Douglas; DC (Douglas Commercial), a series of aircraft by the Douglas Aircraft Company (and later McDonnell Douglas)
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