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  2. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following:

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  4. Appeal to emotion - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_emotion

    The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...

  5. Therapy speak - Wikipedia

    en.wikipedia.org/wiki/Therapy_speak

    Therapy speak can be associated with controlling behavior. [3] [9] It can be used as a weapon to shame people or to pathologize them by declaring the other person's behavior (e.g., accidentally hurting the other person's feelings) to be a mental illness, [3] [10] as well as a way to excuse or minimize the speaker's choices, for example, by blaming a conscious behavior like ghosting on their ...

  6. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.

  7. Four-sides model - Wikipedia

    en.wikipedia.org/wiki/Four-sides_model

    The appeal or want contains what the sender wants the receiver to do or think. [3] According to von Thun whoever states something, will also affect something. This appeal-message should make the receiver do something or leave something undone. The attempt to influence someone can be less or more open (advice) or hidden (manipulation).

  8. Anaphora (rhetoric) - Wikipedia

    en.wikipedia.org/wiki/Anaphora_(rhetoric)

    Anaphora serves the purpose of delivering an artistic effect to a passage. It is also used to appeal to the emotions of the audience in order to persuade, inspire, motivate and encourage them. [3] In Dr. Martin Luther King Jr.'s famous "I Have a Dream" speech, he uses anaphora by repeating "I have a dream" eight times throughout the speech. [4]

  9. Poisoning the well - Wikipedia

    en.wikipedia.org/wiki/Poisoning_the_well

    Unfavorable information (be it true or false) about person A is presented by another. Example: "Before you listen to my opponent, may I remind you that he has been in jail." Therefore, the claims made by person A will be false. [2] Poisoned-well arguments are sometimes used with preemptive invocations of the association fallacy. In this pattern ...