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  2. Russell Simmons - Wikipedia

    en.wikipedia.org/wiki/Russell_Simmons

    Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive. He co-founded the hip-hop label Def Jam Recordings , [1] and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris.

  3. Run-DMC - Wikipedia

    en.wikipedia.org/wiki/Run-DMC

    Run-DMC (also formatted Run-D.M.C., RUN DMC, or some combination thereof) was an American hip hop group from Hollis, Queens New York City, formed in 1983 by Joseph Simmons, Darryl McDaniels, and Jason Mizell. Run-DMC is regarded as one of the most influential acts in the history of hip hop culture and especially one of the most famous hip hop ...

  4. Run-D.M.C. (album) - Wikipedia

    en.wikipedia.org/wiki/Run-D.M.C._(album)

    Run-D.M.C. (album) Run-D.M.C. is the debut studio album by American hip hop group Run-D.M.C., released on March 27, 1984, by Profile Records, and re-issued by Arista Records. The album was primarily produced by Russell Simmons and Larry Smith . The album was considered groundbreaking for its time, presenting a tougher, more hardcore form of rap ...

  5. It's Like That (Run-D.M.C. song) - Wikipedia

    en.wikipedia.org/wiki/It's_Like_That_(Run-D.M.C...

    "It's Like That" is the debut single of American hip hop group Run-D.M.C., released in 1983 by Profile Records. The song was remixed by house DJ Jason Nevins in 1997. His version was originally released in 1997 on 10-inch vinyl in the United States and became a sleeper hit in 1998.

  6. Lyor Cohen - Wikipedia

    en.wikipedia.org/wiki/Lyor_Cohen

    October 3, 1959 (age 64) New York City, U.S. Occupation (s) Co-founder of 300 Entertainment. Global Head of Music at YouTube. Years active. 1980–present. Lyor Cohen (born October 3, 1959) is an American music industry executive and entrepreneur. He has been actively involved in hip hop at various record labels for more than 30 years.

  7. My Adidas - Wikipedia

    en.wikipedia.org/wiki/My_Adidas

    My Adidas. " My Adidas " is the first single from Run–D.M.C. 's third album Raising Hell. It is about Adidas footwear. [1] Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons. It led to the first endorsement deal between a musical ...

  8. Rush Communications - Wikipedia

    en.wikipedia.org/wiki/Rush_Communications

    Rush Communications. Rush Communications is the company owned and founded by the hip-hop pioneer Russell Simmons. It is one of the largest African American owned media firms in the United States. Rush continues to draw on its roots in hip hop, targeting young consumers through urban and hip-hop culture.

  9. Sucker M.C.'s - Wikipedia

    en.wikipedia.org/wiki/Sucker_M.C.'s

    According to the liner notes for Together Forever: Greatest Hits 1983–1991, producer Russell Simmons said "I don't care what you say just mention Orange Krush [co-producer Larry Smith's band] and where you go to school", which they did in the lyrics. DJ Run mentioned Orange Krush, as well as Smith (see musical sample above) more than once.