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Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
A business analyst should have knowledge in IT and/or business, but the combination of both of these fields is what makes a business analyst such a valuable asset to the business environment. As a minimum standard, a business analyst should have a "general understanding of how systems, products and tools work" in the business environment.
The analytics process is made up of gathering, analysing, data manipulation and employing the results to answer critical questions such as ‘why’. Analytics was first applied in the admissions department in higher education institutions. The institutions normally used some formulas to choose students from a large pool of applicants.
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Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.
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To use the matrix, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates. This results is a chart showing: Cash cows, where a company has high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to ...