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KBR, Inc. (formerly Kellogg Brown & Root) is a U.S. based company operating in fields of science, technology and engineering. [2]KBR works in various markets including aerospace, defense, industrial and intelligence. [3]
The installed base of company's products represents a valuable customer base that is already using their products, services or systems [citation needed].This provides companies with an opportunity to upsell and cross-sell their products to existing customers [citation needed], as well as to use the information about their customer base to inform future product development and marketing efforts.