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  2. Misplaced loyalty - Wikipedia

    en.wikipedia.org/wiki/Misplaced_loyalty

    Misplaced loyalty (or mistaken loyalty, misguided loyalty or misplaced trust) is loyalty placed in other persons or organisations where that loyalty is not acknowledged, is not respected, is betrayed, or is taken advantage of.

  3. 100 loyalty quotes by everyone from Shakespeare to ... - AOL

    www.aol.com/news/100-loyalty-quotes-everyone...

    “When will women begin to have the first glimmer that above all other loyalties is the loyalty to Truth, i.e., to yourself, that husband, children, friends and country are as nothing to that ...

  4. Idealization and devaluation - Wikipedia

    en.wikipedia.org/wiki/Idealization_and_devaluation

    The defense that effects (brings about) this process is called splitting. Splitting is the tendency to view events or people as either all bad or all good. [ 1 ] When viewing people as all good, the individual is said to be using the defense mechanism idealization : a mental mechanism in which the person attributes exaggeratedly positive ...

  5. Loyalty - Wikipedia

    en.wikipedia.org/wiki/Loyalty

    Loyalty is a devotion to a country, philosophy, group, or person. [1] Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another human being can be the object of loyalty.

  6. Dual loyalty - Wikipedia

    en.wikipedia.org/wiki/Dual_loyalty

    Other historical examples of actual or perceived "dual loyalty" include the following: During World War II, a number of United States citizens of Japanese, German, and Italian ancestry, including some born in the U.S., were confined to internment camps (see Internment of Japanese Americans).

  7. Dual loyalty (ethics) - Wikipedia

    en.wikipedia.org/wiki/Dual_loyalty_(ethics)

    In ethics, dual loyalty is loyalty to two separate interests that potentially entails a conflict of interest.. A frequently cited example of the term "dual loyalty" is used in connection with physicians who must balance, on the one hand, the physician's loyalty to a patient (and/or the regulations that govern the physician-patient relationship), and on the other hand, the institution or ...

  8. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    In marketing and consumer behaviour, brand loyalty describes a consumer's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor's actions, or changes in the market environment.

  9. Golden Rule - Wikipedia

    en.wikipedia.org/wiki/Golden_Rule

    Possibly the earliest affirmation of the maxim of reciprocity, reflecting the ancient Egyptian goddess Ma'at, appears in the story of "The Eloquent Peasant", which dates to the Middle Kingdom (c. 2040–1650 BCE): "Now this is the command: Do to the doer to make him do."