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Marketing simulation games provide participants with an interactive method of testing out marketing decisions in an environment which is virtual or which has game characteristics. Common game topics belong to categories such as: marketing strategy , product positioning , pricing strategies , consumer behaviour .
Business simulation or corporate simulation is simulation used for business training, education or analysis. It can be scenario -based or numeric -based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, decision making, problem solving, financial analysis, market ...
t. e. Business simulation games, [1][2] also known as economic simulation games[3][4] or tycoon games, are games that focus on the management of economic processes, [5] usually in the form of a business. Pure business simulations have been described as construction and management simulations without a construction element, [2] and can thus be ...
The beer distribution game (also known as the beer game) is an educational game that is used to experience typical coordination problems of a supply chain process. It reflects a role-play simulation where several participants play with each other. The game represents a supply chain with a non-coordinated process where problems arise due to lack ...
Markstrat. Markstrat is a business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon, in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players ...
Detroit (video game) Detroit. (video game) Detroit is a turn-based business simulation game that puts one in charge of a fledgling automobile company starting in 1908 (the year the Ford Model T was introduced). The player is responsible for the financing, research and development, design, testing, production, and marketing of automobile product ...
The D.I.C.E. Award for Strategy/Simulation Game of the Year is an award presented annually by the Academy of Interactive Arts & Sciences during the D.I.C.E. Awards. This award recognizes games "in which user directs or manipulates resources to create a set of conditions that result in success as determined within the confines of the game.
Business war gaming (corporate war gaming) or business wargaming is an adaptation of the art of simulating moves and counter-moves in a commercial setting. In a complex global and competitive world, formulating a plan without testing it against likely external reactions is the equivalent of walking into a battlefield without the right weapons or a plan to win.
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