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Environmental communication is "the dissemination of information and the implementation of communication practices that are related to the environment. In the beginning, environmental communication was a narrow area of communication; however, nowadays, it is a broad field that includes research and practices regarding how different actors (e.g ...
Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
Green marketing. Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.
Ecomedia. Ecomedia is a field of study that deals with the relationship between non-print media and the natural environment. Generally, this is divided into two domains: cultural representations of the environment in media and environmental impact of media forms. The first domain, the environment in media, is very broad and can potentially ...
The Gateway Belief Model, which models the thought that communicating scientific consensus will impact belief in climate change and produce support for action. Most climate communication and research within the field is concerned with (1) the mechanisms related to the public's understanding/awareness of and perception of climate change which are intertwined with (2) personal cultural values ...
Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. [1][2] It includes the process of creating, sharing, listening, and understanding messages between different groups of people through written and verbal ...
Universal natural resources and physical phenomena that lack clear-cut boundaries, such as air, water and climate, as well as energy, radiation, electric charge and magnetism, not originating from civilized human actions. In contrast to the natural environment is the built environment.
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, [1][2] is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. [3] Companies that intentionally adopt greenwashing ...