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  2. NameLab - Wikipedia

    en.wikipedia.org/wiki/NameLab

    [1] Smaller than a word is a morpheme, the building block from which marketing names such as "Lumina" are formed. [3] One example is how NameLab used the prefix "Acu" to help form "Acura." [4] The term "In-capping" involves joining and capitalizing multiple words and describes the name NameLab. [2] It worked for clients such as AutoZone.

  3. Code name - Wikipedia

    en.wikipedia.org/wiki/Code_name

    A project code name is a code name (usually a single word, short phrase or acronym) which is given to a project being developed by industry, academia, government, and other concerns. Project code names are typically used for several reasons: To uniquely identify the project within the organization.

  4. Product naming - Wikipedia

    en.wikipedia.org/wiki/Product_naming

    The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]

  5. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset

  6. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  7. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for product software; Marketing speak; Megamarketing; Name program; Networks in marketing; Next-best-action marketing; Nielsen ratings; Out-of-box experience; Perishability ...

  8. Demand generation - Wikipedia

    en.wikipedia.org/wiki/Demand_generation

    Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. [1] Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

  9. Name.com - Wikipedia

    en.wikipedia.org/wiki/Name.com

    Name.com is an ICANN accredited domain name registrar and web hosting company based in Denver, Colorado. Since the company was founded in 2003, it has since grown to become one of the leading domain registrars in the world, offering close to 600 Top Level Domains.

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