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A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
The following businesses are or were retailers' cooperatives, which are owned by retail businesses, and provide centralised marketing and buying services. This list is incomplete ; you can help by adding missing items .
A consumers' co-operative is an enterprise owned by consumers and managed democratically and that aims at fulfilling the needs and aspirations of its members. [1] Such co-operatives operate within the market system , independently of the state, as a form of mutual aid , oriented toward service rather than pecuniary profit. [ 2 ]
A successful example of how to finance a workers cooperative with a crowdfunding is the case of the cooperative of the Collettivo di Fabbrica GKN – Insorgiamo!, who, after occupying and taking back the control of a GKN factory in Florence, they began a crowdfunding campaign to get the initial money needed to create a cooperative that included ...
Media cooperatives are a form of cooperative that report on news based on the geographic location of their membership, or the general interests of the membership. [1] Often they are a form of alternative media , critical of mainstream perspectives, with progressive society stances.
This is a list of notable co-operative enterprises by country. Co-operatives are business organizations owned and operated by a group of individuals for their mutual benefit. [ 1 ] For a list of Co-operative Federations, please see List of co-operative federations .
In other words, individual components that appear to be "selfish" and independent work together to create a highly complex, greater-than-the-sum-of-its-parts system. The phenomenon is generally known as 'emergence' and is considered an outcome of self-organization. [16] Examples: The components in a cell work together to keep it living.