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Inspire Brands LLC is an American fast-food restaurant franchise company. Owned by Roark Capital Group , it owns the Arby's , Buffalo Wild Wings , Sonic Drive-In , Jimmy John's , Mister Donut , Dunkin' Donuts , and Baskin-Robbins chains, which have a combined 31,700 locations and US$30 billion in system sales.
A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. [1] For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and ...
Dunkin’ Brands on Sunday confirmed that it is negotiating a deal to be bought up by private-equity-backed company Inspire Brands. However, the owner of Dunkin' Donuts and Baskin Robbins fast ...
Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands. Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. [4] Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts.
Dunkin Brands Group Inc (NASDAQ: DNKN) confirmed it is in talks to merge with Inspire Brands, and the coffee chain's rising foot traffic over the years may have contributed to the logic behind the ...
A lovemark is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". [1] He considers that love is what is needed to rescue brands. Roberts asks ...