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On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
In 2017, the character appeared in Bud Light's Super Bowl LI advertisement as a ghost who helps a man named Brian reunite with his friends; the ad was an homage to Charles Dickens' A Christmas Carol. The house number in this advertisement's last segment is 1989, the year Spuds was retired. [10]
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
She said Bud Light sent her “possibly the best gift ever” and showed a picture of a blue tallboy can with her face on it. She ended the video with “Love ya! Go team. Whatever team you love ...
Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...
From 1987 to 1989, Spuds MacKenzie, a bull terrier was used as a mascot in the Bud Light commercials. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.
A one time character who guarded door and ran studio in McDonaldland Magical Radio Station Dr. Berlin Fries: 2010s: A human Frenchman with English accent, obsessed with french fries Admiral Frownie: 2010s: A replacement character of Grimace, similar to Grimace except he is dark brown to resemble Dark Chocolate Brownie Mac Tonight: 1986–1997