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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Generating earned media may require hiring staff, creating content, promoting the brand through paid media, or creating programs (e.g., a contest) that will result earned media. [8] If an advertisement or other paid marketing effort goes viral, so that other people and media outlets publish about it without payment, then the additional exposure ...
Online video platforms allow users to upload, share videos or live stream their own videos to the Internet. These can either be for the general public to watch, or particular users on a shared network. The most popular video hosting website is YouTube, 2 billion active until October 2020 and the most extensive catalog of online videos. [1]
Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part of broader PR activities.
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Mass media or mass communications are examples of non-personal channels since the message is sent to many individuals at one time. Non-personal channels of communication are made up out of two main types, the first being print. Print media includes newspapers, magazines, direct mail, and billboards.
These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ...
YouTube TV is an American Internet Protocol television service operated by YouTube, a subsidiary of Google, which in turn is a subsidiary of Alphabet Inc. Announced on February 28, 2017, [2] the virtual multichannel video programming distributor offers a selection of live linear channel feeds and on-demand content from more than 100 television networks (including affiliates of the Big Three ...