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The legacy of gender schema theory has not been one of obvious lasting impact in the psychology of gender. Bem's theory was undoubtedly informed by the cognitive revolution of the 1970s and 1980s and was coming at a time when the psychology of gender was drastically picking up interest as more and more women were entering academic fields. While ...
The difference model has roots in the studies of John Gumperz, who examined differences in cross-cultural communication.While the difference model deals with cross-gender communication, the male and female genders are often presented as being two separate cultures, hence the relevance of Gumperz's studies.
The Shannon–Weaver model is one of the first models of communication. Initially published in the 1948 paper "A Mathematical Theory of Communication", it explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.
Rudman and Goodwin conducted research on gender bias that measured gender preferences without directly asking the participants. Subjects at Purdue and Rutgers participated in computerized tasks that measured automatic attitudes based on how quickly a person categorizes pleasant and unpleasant attributes with each gender. Such a task was done to ...
In the mid-1990s, the traditional Aristotelian notion that rhetoric is fundamentally persuasive was questioned when feminist rhetors argued that persuasion reflects a patriarchal bias that simultaneously alienates people from their own experiences, cultures, and communicative practices and exerts power over them. [1]
The word ambivalent is used to describe the construal of sexism because this type of bias includes both negative and positive evaluations of women. The addition of a benevolent feature to definitions of gender-based prejudice was a major contribution to the study of sexism and field of psychology.
Muted Group Theory (MGT) is a communication theory developed by cultural anthropologist Edwin Ardener and feminist scholar Shirley Ardener in 1975, that exposes the sociolinguistic power imbalances that can suppress social groups' voices. [1] Mutedness refers to inequitable barriers that disallow a social group from expressing themselves. [1]
Boys are encouraged to play with toy trucks. Girls are encouraged to play with dolls. In sociology, gender polarization is a concept created by American psychologist Sandra Bem which states that societies tend to define femininity and masculinity as polar opposite genders, such that male-acceptable behaviors and attitudes are not seen as appropriate for women, and vice versa.