Search results
Results from the WOW.Com Content Network
The difference model has roots in the studies of John Gumperz, who examined differences in cross-cultural communication.While the difference model deals with cross-gender communication, the male and female genders are often presented as being two separate cultures, hence the relevance of Gumperz's studies.
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
The word ambivalent is used to describe the construal of sexism because this type of bias includes both negative and positive evaluations of women. The addition of a benevolent feature to definitions of gender-based prejudice was a major contribution to the study of sexism and field of psychology.
Rudman and Goodwin conducted research on gender bias that measured gender preferences without directly asking the participants. Subjects at Purdue and Rutgers participated in computerized tasks that measured automatic attitudes based on how quickly a person categorizes pleasant and unpleasant attributes with each gender. Such a task was done to ...
Truth-default theory (TDT) is a communication theory which predicts and explains the use of veracity and deception detection in humans. It was developed upon the discovery of the veracity effect - whereby the proportion of truths versus lies presented in a judgement study on deception will drive accuracy rates.
Muted Group Theory (MGT) is a communication theory developed by cultural anthropologist Edwin Ardener and feminist scholar Shirley Ardener in 1975, that exposes the sociolinguistic power imbalances that can suppress social groups' voices. [1] Mutedness refers to inequitable barriers that disallow a social group from expressing themselves. [1]
Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness. These theories help to explain why speakers seek to converge or diverge from the language ...
In the mid-1990s, the traditional Aristotelian notion that rhetoric is fundamentally persuasive was questioned when feminist rhetors argued that persuasion reflects a patriarchal bias that simultaneously alienates people from their own experiences, cultures, and communicative practices and exerts power over them. [1]