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The center of the strategy is the customer This is the center of the Delta Model, being the customer the driving force for all actions undertaken by the company. Thus, the effort the Organizations have to do is to configure high value-added propositions to customers which will be both creative and unique.
Zomato (/ z oʊ ˈ m æ ˈ t oʊ / or / z oʊ ˈ m ɑː ˈ t oʊ /) [5] is an Indian multinational restaurant aggregator and food delivery company. It was founded by Deepinder Goyal and Pankaj Chaddah in 2008. [6]
The perception of success of the customer service interactions is dependent on employees "who can adjust themselves to the personality of the customer". [2] Customer service is often practiced in a way that reflects the strategies and values of a firm. Good quality customer service is usually measured through customer retention.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
In 2011, Sriharsha Majety and Nandan Reddy designed an e-commerce website called Bundl to facilitate courier service and shipping within India. [6] Bundl was halted in 2014 and rebranded to enter the food delivery market. [7] Majety and Reddy approached Rahul Jaimini, formerly with Myntra, and founded Swiggy in August 2014. [8] [6] [7]
By including customer satisfaction in the definition, service recovery is a thought-out, planned process of returning aggrieved/dissatisfied customers to a state of satisfaction with an organization/service. [3] Service recovery differs from complaint management in its focus on immediate reaction to service failures.
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