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  2. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created, allowing writers to write in a manner that is understood by the intended audience.

  3. Multimodality - Wikipedia

    en.wikipedia.org/wiki/Multimodality

    In this same manner, multimodality has evolved to become a sophisticated way to appeal to a text's audience. Relying upon the canons of rhetoric in a different way than before, multimodal texts have the ability to address a larger, yet more focused, intended audience. Multimodality does more than solicit an audience; the effects of ...

  4. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole. Effective communication is accomplished only when the message is received and understood in the intended way.

  5. Subtext - Wikipedia

    en.wikipedia.org/wiki/Subtext

    In any communication, in any medium or format, "subtext" is the underlying or implicit meaning that, while not explicitly stated, is understood by an audience.[1]The Oxford English Dictionary defines it as "an underlying and often distinct theme in a conversation, piece of writing, etc.", [2] while according to Merriam-Webster, subtext is "the implicit or metaphorical meaning (as of a literary ...

  6. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    This approach to textual analysis focuses on the scope for negotiation and opposition on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural ...

  7. Audience - Wikipedia

    en.wikipedia.org/wiki/Audience

    An audience in Tel Aviv, Israel, waiting to see the Batsheva Dance Company Audiences at the 2013 World Championships in Athletics in Moscow, Russia. An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...

  8. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  9. Text types - Wikipedia

    en.wikipedia.org/wiki/Text_types

    A literary text is a piece of writing, such as a book or poem, that has the purpose of telling a story or entertaining, as in a fictional novel. Its primary function as a text is usually aesthetic, but it may also contain political messages or beliefs.