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  2. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created, allowing writers to write in a manner that is understood by the intended audience.

  3. Authorial intent - Wikipedia

    en.wikipedia.org/wiki/Authorial_intent

    The author, they argue, cannot be reconstructed from a writing — the text is the primary source of meaning, and any details of the author's desires or life are secondary. Wimsatt and Beardsley argue that even details about the work's composition or the author's intended meaning and purpose that might be found in other documents such as ...

  4. Reception theory - Wikipedia

    en.wikipedia.org/wiki/Reception_theory

    His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader/viewer interprets the ...

  5. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole. Effective communication is accomplished only when the message is received and understood in the intended way.

  6. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    This approach to textual analysis focuses on the scope for negotiation and opposition on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural ...

  7. Multimodality - Wikipedia

    en.wikipedia.org/wiki/Multimodality

    In this same manner, multimodality has evolved to become a sophisticated way to appeal to a text's audience. Relying upon the canons of rhetoric in a different way than before, multimodal texts have the ability to address a larger, yet more focused, intended audience. Multimodality does more than solicit an audience; the effects of ...

  8. Position paper - Wikipedia

    en.wikipedia.org/wiki/Position_paper

    A position paper (sometimes position piece for brief items) is an essay that presents an arguable opinion about an issue – typically that of the author or some specified entity. Position papers are published in academia, in politics, in law and other domains. The goal of a position paper is to convince the audience that the opinion presented ...

  9. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.