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Apple Search Ads is an online advertising platform developed by Apple Inc. that enables app developers and marketers to promote their applications within the App Store search results. Launched in 2016, it aims to help users discover new apps while providing developers with a scalable way to acquire high-quality users.
The ad showed an unnamed heroine (played by Anya Major) wearing orange shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM played by David Graham.
In May 2015, it was reported that the U.S. Department of Justice and Federal Trade Commission were beginning to investigate Apple for engaging in a cartel with major record labels that discourage them from offering free, ad-supported streaming of their music online, in order to push users towards a re-launch of the subscription-based Beats ...
Created by the ad agency Chiat/Day and Apple , “1984” elevated Super Bowl ads to a whole new level. Today, tech historians, ad pros, and techies alike all look back at the commercial not only ...
Magazine publishers have embraced the iPad app as the technology that will allow them to survive, more or less intact, in the digital age. But that "more or less" is key, since Apple (AAPL ...
As part of its newest web ad campaign, Apple has been taking to various outlets (email, Twitter, and news interviews) to issue a barrage of messages that highlight the user-experience accolades ...
Most Apple user groups published newsletters; some of these gained fame outside their local area. The best known of these was the Call-A.P.P.L.E. (published by the Apple Pugetsound Program Library Exchange, A.P.P.L.E., in Seattle), the Washington Apple Pi Journal (published by Washington Apple Pi in Washington, D.C.).
As a print magazine, it had the largest audited circulation (both total and newsstand) of Macintosh-focused magazines in North America, more than double its nearest competitor, MacLife. In 1997, the Ziff-Davis -owned MacUser magazine was consolidated into Macworld within the new Mac Publishing joint venture between IDG and Ziff-Davis. [ 1 ]