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The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...
English nouns form the largest category of words in English, both in the number of different words and how often they are used in typical texts. The three main categories of English nouns are common nouns, proper nouns, and pronouns. A defining feature of English nouns is their ability to inflect for number, as through the plural –s morpheme.
Although the everyday meaning of plural is "more than one", the grammatical term has a slightly different technical meaning. In the English system of grammatical number, singular means "one (or minus one)", and plural means "not singular". In other words, plural means not just "more than one" but also "less than one (except minus one)".
The collective presents similar issues as the distributive in its potential classification as grammatical number, including the fact that some languages allow both collective and plural markers on the same words. Adding a collective to a plural word does not change the number of referents, only how those referents are conceptualized. [315]
Examples are stewardi (supposed plural of stewardess) and Elvi (as a plural for Elvis imitators). The Toyota corporation has determined that their Prius model should have the plural form Prii, even though the Latin word prius has a plural priora, the Lada Priora having prior claim to that name—though the common plural is "Priuses".
Plurals and verb forms almost always follow even though not listed here: "analyses/analyzes", "analysed/analyzed" etc. (but note "analysis" is universal). Some usages identified as American English are common in British English; e.g., disk for disc. A few listed words are more different words than different spellings: "aeroplane/airplane", "mum ...
For example, a noun or noun phrase cannot be both singular and plural, since these are both values of the "number" category. It can, however, be both plural and feminine, since these represent different categories (number and gender). Categories may be described and named with regard to the type of meanings that they are
In BrE, both irregular and regular forms are current, but for some words (such as smelt and leapt) there is a strong tendency towards the irregular forms, especially by users of Received Pronunciation. [citation needed] For other words (such as dreamed, leaned, and learned [1]: 165, 316 ) the regular forms are somewhat more common.