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Two-way communication is different from one-way communication in that two-way communication occurs when the receiver provides feedback to the sender. One-way communication is when a message flows from sender to receiver only, thus providing no feedback. Some examples of one-way communication are radio or television programs and listening to ...
Communicology is the scholarly and academic study of how people create and use messages to affect the social environment. Communicology is an academic discipline that distinguishes itself from the broader field of human communication with its exclusive use of scientific methods to study communicative phenomena.
[2] [10] [12] For example, Greenberg and Salwen state: "Although Lasswell's model draws attention to several key elements in the mass communication process, it does no more than describe general areas of study. It does not link elements together with any specificity, and there is no notion of an active process."
For Berlo, communication is just one way to achieve this in relation to other people that are part of the environment: "we communicate to influence". [13] For this reason, understanding communication involves understanding the source's goal, i.e. what reaction they intend to provoke in the audience.
Communication was studied as early as Ancient Greece and one of the first models of communication is due to Aristotle. [2] However, the field of communication studies only developed in the 20th century into a separate research discipline.
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication.
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
The interaction may be in person or through communication media, even anonymous or one-way, [2] and may not imply equality of social status. The social environment is a broader concept than that of social class or social circle.