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In 1980, Shuman identified herself as a "Coupon Queen," [2] providing advice to Ohioans about saving money using coupons. [3] She self-published a Complete Guide to Successful Couponing and Refunding (under her married name, Cheryl Peart), sold a monthly newsletter of coupon tips, and gave talks to local groups about couponing.
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Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
As coupons have a negative relationship with time, customers with a high value of time will not find it worthwhile to spend 20 minutes in order to save $5 only. Meanwhile, customers with a low value of time will be satisfied by getting $5 less from their purchase as they tend to be more price-sensitive. [ 48 ]