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  2. Create effective Search ads - Google Help

    support.google.com/google-ads/answer/6167122

    Top 3 tips: Implement at least one responsive search ad with 'Good' or 'Excellent' Ad Strength per ad group. Advertisers who improve Ad Strength for their responsive search ads from 'Poor' to 'Excellent' see 12% more conversions on average. 1 To help improve your Ad Strength, consider opting into automatically created assets.

  3. How to improve your local ranking on Google

    support.google.com/business/answer/7091

    Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business' local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply. Tip: There's no way to request or pay for a better local ranking on Google. We do our best to ...

  4. Make Google your default search engine

    support.google.com/websearch/answer/464

    In the small search bar in the top right of your browser, click Search . Click Change Search Settings. Under "Default Search Engine," select Google. Safari. Open Safari. Click the search bar. In the left corner of the search bar, click the magnifying glass. Select Google. Android browser.

  5. Guía de optimización en buscadores (SEO) para principiantes -...

    support.google.com/webmasters/answer/7451184?hl=es

    Saber algo de SEO puede ser de mucha ayuda. Consulta la Guía de SEO para principiantes de Google para conocer los aspectos básicos de la optimización en buscadores.

  6. Optimizing your campaign for online sales - Google Ads Help

    support.google.com/google-ads/answer/6165592

    Keep it simple and specific: Focus on 1-2 selling points for stronger impact. If you try to pack too many selling points in your ad text, your message can get lost. Use a landing page that drives sales: Your ad should bring people directly to a page where they can buy the specific product you're advertising.

  7. Welcome to Web Tools - Web Tools Help - Google Help

    support.google.com/webtools/answer/7568523

    Google Web Tools provides resources to help you improve your site's structure, the way it's displayed in Google search, and the quality of its user experience. Web Tools also includes tools such as Email Markup Tester and PageSpeed Insights that can help you with other aspects of your online presence. See the complete list below for a summary ...

  8. Optimization tips for your site and your ads - Google Help

    support.google.com/adsense/answer/10760404

    Depending on your optimization goals, this might mean modifying your site or your ad implementation. Optimization can help you grow your AdSense revenue, improve the usability of your site, and get more traffic, etc. Below you can find tips on how to improve your ad performance and build better sites. Ad implementation tips

  9. Structured Data Markup Helper - Search Console Help

    support.google.com/webmasters/answer/3069489

    For example, select the following: June. Select Date > Advanced > date piece from the context menu that displays. For example, select Date > Advanced > Month. Markup Helper adds the date to the My Data Items column. Continue tagging pieces of the date until you've tagged all of the data that's available for the date.

  10. Create a Search campaign - Google Ads Help

    support.google.com/google-ads/answer/9510373

    Create the Search campaign and goal. In your Google Ads account, click the Campaigns icon. Click the Campaigns drop down in the section menu. Click Campaigns. Click the plus icon to create a New campaign. Choose the goal of Sales, Leads, or Website traffic. You can also select Create a campaign without a goal’s guidance.

  11. Performance report (Search results) - Search Console Help

    support.google.com/webmasters/answer/7576553

    Configuring the report. The default view of the report shows the click and impression data for your site in Google Search results for the past three months. Choose which metrics to see by selecting tabs above the chart. Metrics are the numbers to show (clicks, impressions, position, CTR).