Search results
Results from the WOW.Com Content Network
The Coca-Cola Scholars Foundation (CCSF) is a non-profit organization that works on behalf and at the direction of the Coca-Cola system (including The Coca-Cola Company, the world's largest producer of non-alcoholic beverages, and its subsidiaries) to provide scholarships to some 1,400 students annually in amounts totaling over $3.4 million each year.
Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.
Coca-Cola's senior executives commissioned a secret project headed by marketing vice president Sergio Zyman and Coca-Cola USA president Brian Dyson to create a new flavor for Coke. This project was named "Project Kansas", from a photo of Kansas journalist William Allen White drinking a Coke; the image had been used extensively in Coca-Cola ...
Boards usually urge everyone to reject the ideas for the simple reason that companies don’t like to be told how to run their businesses. ... Coca-Cola . Meeting date: May 1, 2025 ... May 1, 2025 ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Coca-Cola was given a 2015 Shonky Award by Australian consumer organisation Choice, due to its funding of GEBN, [10] which amounted to at least $1.5m in 2015. [ 3 ] On November 30, 2015, the group announced on its website that it would discontinue operations immediately. [ 11 ]
Coca-Cola inventor John Pemberton is known to have shared his original formula with at least four people before his death in 1888. [1] In 1891, Asa Candler purchased the rights to the formula from Pemberton's estate, founded the Coca-Cola Company, and instituted the shroud of secrecy that has since enveloped the formula. He also made changes to ...
The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks. In the United States, commercials following the Open Happiness theme appeared during NBC's broadcast of Super Bowl XLIII on February 1, 2009, and during ABC's broadcast of the 81st Academy Awards on February 22, 2009.