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My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone.
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Coca-Cola sponsored Walt Disney's first television show "One Hour in Wonderland" broadcast on Christmas Day 1950. [137] Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [138] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [139]
MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom) [1] an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel.
Coca-Cola has warned that DEI policy changes could negatively affect its business. In a filing, the company said fostering an inclusive workplace culture was "critical" to its success.
But a patent application filed in the summer of 2018 by two former Coca-Cola employees may provide a snapshot of the intent, saying the system “may be able to determine the sentiment of the ...
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