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My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone.
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MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom) [1] an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel.
Coca-Cola paid over $15 billion, including a redemption of Coca-Cola's 33% shareholding in CCE. Coca-Cola wanted the business in their asset list because they felt it would save both consumers and Coca-Cola money. Coca-Cola also spun off its small European bottling division to "New CCE". The acquisition closed on October 3, 2010. [17] [18]
But a patent application filed in the summer of 2018 by two former Coca-Cola employees may provide a snapshot of the intent, saying the system “may be able to determine the sentiment of the ...
Coca-Cola has warned that DEI policy changes could negatively affect its business. In a filing, the company said fostering an inclusive workplace culture was "critical" to its success.
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