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333 Premium Export Beer, simply 333 and formerly 33 Beer is a beer brewed in Vietnam. It is now made by Sabeco Brewery. [1] 33 Beer was the original name of this Vietnamese beer, pronounced "Ba mươi ba" in Vietnamese, which means "thirty-three. [2] [3] It was well-known among American GIs during the war in Vietnam in the 1960s and 1970s. [2]
In November 1967, influenced by anti-war demonstrations and bartender George Lynch, who worked at a local bar called Doc Fiddler's (now called "Tubby Hook Tavern"), Donohue set out on a four-month journey to bring beer to several enlisted men from his neighborhood who were deployed in Vietnam.
Vietnam's beer market is fragmented, with a range of breweries controlling different market segments in different areas of the country. [3]The most dominant with 43% market share is Sabeco Brewery, which produces a portfolio of lagers (notably the Bia Saigon range and 333 Beer), and is strongest in the south of the country.
The March on the Pentagon, 21 October 1967, an anti-war demonstration organized by the National Mobilization Committee to End the War in Vietnam. During the course of the war a large segment of Americans became opposed to U.S. involvement. In January 1967, only 32% of Americans thought the US had made a mistake in sending troops. [220]
1695 – Nine Years' War: At the Battle of Sant Esteve d'en Bas, Catalan miquelets attacked a column of French regular infantry and caused them to surrender. 1959 – An anti-Chinese uprising began as thousands of Tibetans surrounded the Potala Palace in Lhasa to prevent the Dalai Lama from leaving or being removed by the Chinese army.
Numerous beer styles have emerged in the United States since the beginnings of the craft beer movement in the 1970s, ranging from variations on traditional European styles to much more experimental ales and lagers. American craft beers frequently employ newer American hop varietals such as Cascade, Citra, Simcoe, Willamette, or Warrior. [70]
Sabeco's market share was 51.4% in 2010. [3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.
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