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In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.
The scale measures global self-worth by measuring both positive and negative feelings about the self. The original sample for which the scale was developed consisted of 5,024 high-school juniors and seniors from 10 randomly selected schools in New York State .
The semantic differential is today one of the most widely used scales used in the measurement of attitudes. One of the reasons is the versatility of the items. The bipolar adjective pairs can be used for a wide variety of subjects, and as such the scale is called by some "the ever ready battery" of the attitude researcher. [14]
For example, application of the model often indicates that the neutral category does not represent a level of attitude or trait between the disagree and agree categories. Not every set of Likert scaled items can be used for Rasch measurement. The data has to be thoroughly checked to fulfill the strict formal axioms of the model.
From its first inclusion in 1964, "feeling thermometer scales have been quite popular to measure attitudes towards politicians, groups, and public figures," [9] thereby allowing for an expansion of the tool to reach wider audiences. Throughout the survey, participants are asked a variety of questions that aim to determine public opinions about ...
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Strong attitudes are stable and not easily changed due to persuasion and can therefore help predict behaviors. The more an individual expresses or acts on an attitude the stronger the attitude becomes and the more automated the attitude becomes. Attitude strength should increase the correspondence between implicit and explicit attitudes.
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