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  2. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    The mass communication of images has made spread of news and information a much quicker process. As a result, certain images may go "viral", meaning the image may have been shared and seen by a large number of audiences, and attracted mainstream media attention. [24] Images are utilized in a variety of ways for a number of purposes.

  3. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]

  4. International Business Communication Standards - Wikipedia

    en.wikipedia.org/wiki/International_Business...

    The International Business Communication Standards (IBCS) are practical proposals for designing business communication, available for free use under a Creative Commons license (CC BY-SA). IBCS are used to optimize reports, presentations, and dashboards in terms of their conceptual design, visual perception, and semantic notation.

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The encoding process leads to the development of a message that contains the information or meaning the source hopes to convey. Encoding is extremely important, it is a brain activity that takes effect when the receiver makes sense of a brand message or idea used to convey meaning: words, color, pictures, signs, symbols, or even music.

  6. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

  7. Visual communication - Wikipedia

    en.wikipedia.org/wiki/Visual_communication

    Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.

  8. Presentation - Wikipedia

    en.wikipedia.org/wiki/Presentation

    A presentation program is commonly used to generate the presentation content, some of which also allow presentations to be developed collaboratively, e.g. using the Internet by geographically disparate collaborators. Presentation viewers can be used to combine content from different sources into one presentation.

  9. Communication design - Wikipedia

    en.wikipedia.org/wiki/Communication_design

    The process of communication design involves strategic business thinking, including using market research, creativity, problem-solving, and technical skills and knowledge such as colour theory, page layout, typography, and creating visual hierarchies. [5] Communication designers translate ideas and information through a variety of media.