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A typical 1940s–early 1950s black-and-white real photo postcard. A real photo postcard (RPPC) is a continuous-tone photographic image printed on postcard stock. The term recognizes a distinction between the real photo process and the lithographic or offset printing processes employed in the manufacture of most postcard images.
Because airmail etiquettes are just instructions to postal clerks, and have no monetary value, their printing and distribution need not be as carefully controlled as for postage stamps, and most are privately produced. The usual design is a plain blue oblong, with the phrases "AIR MAIL" and/or "PAR AVION" in white letters.
Additionally, templates allow print customers to control brand management and content, as portions of a constantly used template can remain consistent throughout a series of print projects. Many vendors also utilize workflow managers that combine the connectivity of web-to-print with organization tools that simplify the complex printing process.
In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it uses a rotary printing press. Once a staple of newspaper photo features, the rotogravure process is still used for commercial printing of magazines, postcards, and corrugated (cardboard) and other product packaging.
The Mandel No. 1 Photo Postcard Machine was a photo camera built in the years 1911 to 1930 by the Chicago Ferrotype Company. [1] Like cameras from some other brands in that time, the camera produced a small photograph in waiting time. The photograph could be used as a real photo postcard and sent by mail, hence the name.
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