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  2. Behind the Spritz: What Really Goes Into a Bottle of ... - AOL

    www.aol.com/news/2012-05-22-celebrity-perfume...

    How much does that fancy $100-a-bottle department store perfume you wear really cost to make? The answer is one of the retail industry's dirty little secrets -- with good reason. If shoppers got a ...

  3. Mark Towle - Wikipedia

    en.wikipedia.org/wiki/Mark_Towle

    Mark Towle is a car mechanic and car and motorcycle restorer and automotive designer, best known as the owner of a car restoration and makeover shop called Gotham Garage based in Temecula, California. [1] [2] [3] The shop has built props for movie studios and television shows.

  4. Eau de toilette - Wikipedia

    en.wikipedia.org/wiki/Eau_de_toilette

    Bottles of eau de toilette. Eau de toilette (French: [o d(ə) twalɛt], meaning "grooming water") [n 1] is a lightly scented perfume. [2] It is also referred to as aromatic waters and has a high alcohol content. [3] It is usually applied directly to the skin after bathing or shaving. [4] It is traditionally composed of alcohol and various ...

  5. Little Trees - Wikipedia

    en.wikipedia.org/wiki/Little_Trees

    The city's mayor tries to take on the smell as he walks into the scene with a tree-shaped air freshener tied to his nose. But the stench proves too powerful when his air freshener turns into soot. [21] In the Sloth scene in the 1995 film Seven, several 'Little Tree' air-fresheners were suspended in a room to mask the smell of the emaciated body ...

  6. Cost estimate - Wikipedia

    en.wikipedia.org/wiki/Cost_estimate

    A cost estimate is the approximation of the cost of a program, project, or operation. The cost estimate is the product of the cost estimating process. The cost estimate has a single total value and may have identifiable component values. A problem with a cost overrun can be avoided with a credible, reliable, and accurate cost estimate. A cost ...

  7. Febreze - Wikipedia

    en.wikipedia.org/wiki/Febreze

    The product was initially marketed as a way to get rid of unpleasant smells. It sold poorly until P&G realised that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering (like the smell of several cats in a single household). The marketing then switched to linking it to pleasant smells and ...

  8. Cost estimation models - Wikipedia

    en.wikipedia.org/wiki/Cost_estimation_models

    Cost estimation models are mathematical algorithms or parametric equations used to estimate the costs of a product or project. The results of the models are typically necessary to obtain approval to proceed, and are factored into business plans, budgets, and other financial planning and tracking mechanisms.

  9. Shalimar (perfume) - Wikipedia

    en.wikipedia.org/wiki/Shalimar_(perfume)

    The harmony of Shalimar was created when Jacques Guerlain poured a bottle of ethylvanillin into a bottle of Jicky, a fragrance created by Guerlain in 1889. [1] Raymond Guerlain designed the bottle for Shalimar, which was modeled after the basins of eastern gardens and Mongolian stupa art. Shalimar's blue, fan-shaped bottle topper was inspired ...