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AmeriMark Direct was an American privately held mail order and direct marketing company founded in 1969 and based in Cleveland, Ohio, United States.It operated 10 catalogs and 7 websites [1] and specialized in ladies apparel, shoes, jewelry and accessories, perfumes, fragrances and cosmetics, diet and weight loss, personal care products, As Seen on TV products and housewares.
The company was founded in 1926 in Monroe, Wisconsin, a town with a strong concentration of Swiss immigrants and a storied history of cheese production. Ray Kubly, then a senior at the University of Wisconsin–Madison, completed a project for one of his classes by analyzing the business case for selling Green County cheese via mail order.
Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002.
The catalog showroom approach allows customers to shop without having to carry their purchases throughout the store as they shop. Possible downsides include that customers may be required to give their contact information when an order is placed, take the time to fill out order forms, and wait a period of time for their order to be available ...
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A month before the catalog's launch, Swiss Colony President John Baumann told United Press International the retailer might also resurrect the original Montgomery Ward's Signature and Powr-Kraft store brands. [26] Among the new store brands Wards started under Colony was a home and kitchen brand called Chef Tested. [27]
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