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Inspire Brands LLC is an American fast-food restaurant franchise company. Owned by Roark Capital Group , it owns the Arby's , Buffalo Wild Wings , Sonic Drive-In , Jimmy John's , Mister Donut , Dunkin' Donuts , and Baskin-Robbins chains, which have a combined 31,700 locations and US$30 billion in system sales.
Jimmy John's was named number one on the Entrepreneur 2016 Franchise 500. [38] In 2014, YouGov BrandIndex ranked restaurant chains that have the highest millennial brand loyalty, and Jimmy John's topped the ranking with 83% of the vote based on restaurants they would consider going to again. [ 39 ]
When a brand praises a competitor, rather than using a negative comparison, consumers are shown to have more positive brand attitudes, therefore drawing them to the brand. [20] Brands may advertise themselves in ways that have nothing to do with their product, but by using emotional influences that they know the average consumer will engage with.
Baskin-Robbins Australia is a wholly owned and operated subsidiary of Inspire Brands, the parent company of Baskin-Robbins and Dunkin'. In October 2010, Dunkin' Brands terminated its license agreement with Allied Brands Group for Baskin-Robbins in Australia, and now supports its Australian franchisees directly. [ 29 ]
But the addition of Dunkin' to Inspire makes it the "most balanced across the dayparts of any of the restaurant companies," the CEO said.The acquisition also gives Inspire a much-needed lift in ...
By Douglas A. McIntyre, Charles B. Stockdale, Michael B. Sauter, 24/7 Wall St. 24/7 Wall St. has done an analysis of the largest companies in the United States based on the size of their ...
Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [ 46 ] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."
The deal value represents approximately 20% premium to Dunkin’ Brands’ market capitalization as of Friday’s closing price.Shares of Dunkin’ Brands closed at $88.79 on Friday, reflecting a ...