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The Oxford Companion to the Body dates the origin of the pubic wig to the 1450s. According to the publication, women would shave their pubic hair for personal hygiene and to combat pubic lice. They would then put on a merkin. Also, sex workers would wear a merkin to cover up signs of disease, such as syphilis. [1] [2]
Powdering wigs and extensions was messy and inconvenient, and the development of the naturally white or off-white powderless wig (made of horsehair) for men made the retention of wigs in everyday court dress a practical possibility. By 1765, wig-wearing went out of fashion except for some occupational groups such as coachmen and lawyers.
With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye. [1] However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6]
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Additionally, by the 19th century many hair artists and wig makers had too little employment after the powdered wigs, often worn by noblemen of the 17th and 18th centuries, went out of fashion. The period of sentimentality, characteristic of the Victorian era, offered these craftsmen a new opportunity to earn their income working with hair.
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