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Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
Goodnites constitute the middle level of Kimberly-Clark's line of disposable products, being targeted at children, teens and young adults. The company also produces Huggies diapers for babies, Pull-Ups training pants for toddlers undergoing toilet training, [6] Poise pads for adult women, and Depend incontinence products for adults in general. [7]
Kimberly-Clark has been making Huggies disposable diapers for infants since 1978. [2] In 1984, [1] the Depend products for adults were introduced. [3] Depend was originally test marketed as the Conform brand in Green Bay, WI. The original products begun being made in 1983 and were liners, available in regular and extra absorbencies.
Pull-Ups Cool Alert returns exclusively online at Amazon, Diapers.com, Drugstore.com, Walmart, Sam’s Club, Target and Peapod.com. Pull-Ups made their training pants more absorbent. 2015. Sofia the First designs debut for girls. Mickey Mouse returned on some boys' Pull-Ups. Minnie Mouse returned on some girls' Pull-Ups.
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The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2]
Generic disposable diapers cost less per diaper, at an average price of $0.15 each, and the typical manufacturer's profit was about one cent per diaper. [58] However, the low-cost diapers needed to be changed more frequently, so the total cost savings was limited, as the lower cost per diaper was offset by the need to buy more diapers.
The size 6 diapers were billed for growing toddlers. Huggies also introduced a size 6 diaper at this time. [5] In 2018 the company launched its newest diaper line called Pampers Pure [6] which was designed without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and 26 allergens identified by the European Union. [7]
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