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Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University [1] and a co-director of the Duke Center for Customer Relationship Management ().
In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web, [4] and is credited as being the foundation of the industry. [citation needed] That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris. [5]
Zeisler's 2016 book, We Were Feminists Once: From Riot Grrrl to Covergirl®, the Buying and Selling of a Political Movement, examines marketplace feminism (the appropriation of feminist messaging as a marketing strategy), and relationships between pop culture and feminist challenges to power through activism.
The book defines love, including self-love, as a conscious act requiring intention, care, and commitment. Instead of viewing love as a passive force, hooks presents it as a deliberate practice for ...
Ajayi published her first book, I'm Judging You: The Do-Better Manual, with Henry Holt & Co in September 2016; it debuted at number five on the New York Times best-seller list. [6] Ajayi has said the inspiration for the book came after she learned a journalist had plagiarized several paragraphs of her writing—and when confronted, he said he ...
Chandler is the author of several books including The Nonfiction Book Publishing Plan, Own Your Niche and The Nonfiction Book Marketing Plan.. Chandler is also founder and CEO of Authority Publishing, [3] the Nonfiction Authors Association, a marketing community for authors, and the Nonfiction Writers Conference, an annual event conducted entirely online.
He redesigned strategy+business, introduced the “Best Business Books” section, and expanded coverage of electronic media. Rothenberg's first major issue, which was published in February 2000, was titled “E-Business: Lessons from Planet Earth,” and contained articles that prophesied the dot-com crash that occurred several months later.
Breakenridge's first book, Cyberbranding: Brand Building in the Digital Economy (2001), is about how companies can market their brand online. [5] Her 2008 book, PR 2.0 New Media, New Tools, New Audiences, offers public relations groups a way to get involved online in new technologies.