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In Hindi, "chipko" literally means "to cling", and the movement got this name since the people trying to save the trees started hugging and Loving onto trees when lumbermen tried to fall those. One of Sunderlal Bahuguna's notable contributions to the Chipko movement, and to environmentalism in general, was his creation of the Chipko's slogan ...
As a tree bends, so shall it grow; As the twig is bent, so is the tree inclined; As you make your bed, so you must lie upon it; As you sow so shall you reap; Ask a silly question and you will get a silly answer; Ask my companion if I be a thief; Ask no questions and hear no lies; Attack is the best form of defense; At the end of my rope
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An example of a motto, Te mauri, te raoi ao te tabomoa (Health, peace and prosperity) on the Coat of arms of Kiribati This list contains the mottos of organizations, institutions, municipalities and authorities.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
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Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. [14] Slogans can influence that way consumers behave when choosing what product to buy. Slogans offer information to consumers in an appealing and creative way.