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The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [ 4 ] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality ...
The German automotive concern, Volkswagen Group has, since the 1970s, developed a series of shared automobile platforms for their motor vehicles. [1] [2]Originally, these were identified using a simple alphanumeric system.
The MEB platform is part of a Volkswagen strategy to start production of new battery electric vehicles between 2019 and 2025. [4] In 2017, the VW Group announced a gradual transition from combustion engine to battery electric vehicles with all 300 models across 12 brands having an electric version by 2030.
a MK5 Volkswagen GTI. VDub was an American advertising campaign used by Volkswagen during 2006 for the Volkswagen GTI.Intended to parody MTV's Pimp My Ride, advertising agency Crispin Porter + Bogusky created a series of three television commercials directed by Jonas Åkerlund, starring Swedish actor Peter Stormare as an effete German engineer named Wolfgang, and German model Zonja Wöstendiek ...
Volkswagen launched a new generation of front-wheel drive vehicles in the 1970s, including the Passat, Polo and Golf; the latter became its bestseller. Volkswagen acquired a controlling stake in SEAT in 1986, making it the first non-German marque of the company, and acquired control of Škoda in 1994, of Bentley, Lamborghini, and Bugatti in ...
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The Volkswagen Chattanooga Assembly Plant was inaugurated on May 24, 2011, and initially built the US-spec Volkswagen Passat and in 2017 started production of the Volkswagen Atlas. [ 11 ] With effective from 12 December 2024, Kjell Gruner is the new Chief Executive Officer of VWoA, taking the helm from Pablo Di Si who has stepped down from the ...
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