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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.
There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks. It has been estimated that the average cost of buying a link in 2019 was $291.55 and $391.55, when marketing blogs were excluded from the calculation.
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Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
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User-generated content such as blog and forum comments with links can drive valuable referral traffic if it's well-thought-out and pertains to the discussion of the post on the blog. [10] However, these links almost always contain the Nofollow or the newer ugc attribute which signal that Google shouldn't take these into its ranking considerations.
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