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As deindividuation has evolved as a theory, some researchers feel that the theory has lost sight of the dynamic group intergroup context of collective behavior that it attempts to model. [13] Some propose that deindividuation effects may actually be a product of group norms; crowd behavior is guided by norms that emerge in a specific context. [18]
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
In social psychology, social loafing is the phenomenon of a person exerting less effort to achieve a goal when they work in a group than when working alone. [1] [2] It is seen as one of the main reasons groups are sometimes less productive than the combined performance of their members working as individuals.
The size of the group also has an effect on how susceptible the group will be to polarization. The greater the number of people in a group, the greater the tendency toward deindividuation. In other words, deindividuation is a group-size-effect. As groups get larger, trends in risk-taking are amplified. [3]
Thirdly, social identification is the process in which people relate the self to one of those categories. Regarding the relation between collective identification and work motivation, several propositions have been made regarding situational influences, the acceptance of the leader and the self-definition of a collective.
Deindividuation theory is largely based on the ideas of Gustave Le Bon [27] and argues that in typical crowd situations, factors such as anonymity, group unity, and arousal can weaken personal controls (e.g. guilt, shame, self-evaluating behavior) by distancing people from their personal identities and reducing their concern for social evaluation.
In this situation people often blur their normal behaviors, leading to an increase in impulsive and deviant behavior. One becomes less an individual and more part of the mass. Deindividuation theory predicts that under the cover of anonymity, crowd members will be more aggressive than when identifiable. Emergent norm theory predicts that the ...
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...