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  2. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  4. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  5. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all

  6. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    It encompasses the strategic decisions regarding language, style, and tone that are employed to achieve a specific communicative purpose. This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing.

  7. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Ethos (credibility): refers to the effort to convince your audience of your credibility or character. It is not automatic and can be created through actions, deeds, understanding, or expertise by the speaker. Logos (reason): refers to the effort to convince your audience by using logic and reason. This can be formal and non-formal.

  8. List of narrative techniques - Wikipedia

    en.wikipedia.org/wiki/List_of_narrative_techniques

    Name Definition Example Setting as a form of symbolism or allegory: The setting is both the time and geographic location within a narrative or within a work of fiction; sometimes, storytellers use the setting as a way to represent deeper ideas, reflect characters' emotions, or encourage the audience to make certain connections that add complexity to how the story may be interpreted.

  9. Plain language - Wikipedia

    en.wikipedia.org/wiki/Plain_language

    Plain language focuses on ways of writing a text so that it is clear, concise, pertinent, efficient, and flows well for the reader. [4] The Center for Plain Language states that: "[a] document, web site or other information is in plain language if the target audience can read it, understand what they read, and confidently act on it". [5]