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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
In 2005, Asda stated that the George range was a £1.75 billion business, including sales from Walmart stores in the United States and Germany. Mintel estimate that George is the fourth-largest retailer of clothing in the United Kingdom, after Marks & Spencer, the Arcadia Group and Next. [101] Asda was the first supermarket to stock wedding ...
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Shop Direct Group: 10 Discounter of surplus stock from within the Shop Direct family of companies Store Twenty One: 2007 2017 Grabal Alok 200 Discount clothing and homewares, created from the ashes of QS Stores and Bewise Thing - Me - Bobs 2022 QD Commercial Group Holdings [18] 11 Stores purchased by QD in 2013. Moved to QD branding in 2022 ...
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