Search results
Results from the WOW.Com Content Network
William James McGuire (February 17, 1925 in New York City, New York – December 21, 2007 in New Haven, Connecticut) was an American social psychologist known for his work on the psychology of persuasion and for developing Inoculation theory. [1]
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. [1] Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.
Interest in persuasion remained strong after the war due to advancements in telecommunications. Hovland and others within the "Yale school" returned to Yale in order to continue researching the topic. [7] They established the Yale Communication Research Program which aimed to understand and examine factors that influenced attitude change.
Robert T. Oliver is credited as the first scholar who recognized the need to study non-Western rhetorics in his 1971 publication Communication and Culture in Ancient India and China. [ 132 ] [ 135 ] George A. Kennedy has been credited for the first cross-cultural overview of rhetoric in his 1998 publication Comparative Rhetoric: An Historical ...
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
In particular, the concept of identification can expand our vision of the realm of rhetoric as more than solely agonistic. To be sure, that is the way we have traditionally situated it: “Rhetoric,” writes Burke, “is par excellence the region of the Scramble, of insult and injury, bickering, squabbling, malice and the lie, cloaked malice and the subsidized lie. . . .
When applying Burke and Fuss's theories, Ratcliffe proposes non-identification in cross-cultural communication and feminist pedagogy. Her critique of Western logic is that it is difficult to simultaneously pay attention to both commonalities and differences, but that is where non-identification exists and thus provides a place for rhetorical ...