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The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. [1] It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) [2] [3] [4]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Upsell and cross-sell emails focus on customer retention and cost a lot less than it does to build a relationship with a new email subscriber. With a 61.7% open rate, these post-purchase emails ...
Email click-through rate is expressed as a percentage, and calculated by dividing the number of click-throughs by the number of tracked message deliveries. [12] Most email marketers use these metrics, along with open rate, bounce rate and other metrics, to understand the effectiveness and success of their email campaign. [13]
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Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving digital messages using electronic devices over a computer network. It was conceived in the late–20th century as the digital version of, or counterpart to, mail (hence e- + mail ).
Add a splash of color or image to your inbox, streamline your inbox to see just a list of emails or a message preview pane, adjust the space you see between each email and choose to open your ...
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