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e.l.f. (short for EyesLipsFace [12]) Cosmetics was founded by Joseph Shamah and Scott-Vincent Borba in June 2004, with the assistance of Shamah's father, Alan. [13] [3] [12] The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student.
In terms of shelf space at retailers, e.l.f. lags other large cosmetics brands with about 12 feet of shelf space at Target, 8 feet at Ulta Beauty, and 7 feet at Walmart.
Makeup, skin-care products and hair tools are up to 40% off at Nordstrom's long-awaited end-of-year sale.
These were distributed in about 300 department stores, including Nordstrom's Cosmetics Department. Sephora, and Fred Segal. By 2006 the products were also being sold in health food stores, Walgreens drug stores, and through the QVC/Home Shopping Network. [9] [10] [11] In 2007, Borba published a book, Makeup for Dummies. [12]
If you spend $25 at E.L.F. online in March, you will get a free $25 Restaurant.com gift card, which normally sell for about $5. Use coupon code RDC2525 when checking out. Expires March 31, 2010.
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