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In 2009, Footwear News named Sperry Top-Sider the Brand of the Year. [7] In early 2015, Sperry announced that the brand had dropped the defining trait "Top-Sider" name from the company as part of the footwear company's new brand campaign. [8] Since 2021, Sperry has opened 2 specialty stores and 40 outlet stores across the United States. [9]
Sperry's new design had a unique "saddle" through which rawhide laces were pulled—the now-familiar Sperry Authentic Original boat shoe. [7] In 1939, the United States War Department specified Sperry Top-Sider as one of the official shoes of the Navy and negotiated the right to manufacture the shoes for its sailors. [7]
Wolverine Boston Group whose brands include Keds, Saucony, Sperry Top-Sider, the Stride Rite licensed business and the kids footwear businesses of Cat, Hush Puppies, Keds, Merrell, Saucony and Sperry; The company acquired British athleisure retailer Sweaty Betty in 2021 [18] and divested its Keds and Sperry brands in 2023–24. [19] [20]
Boat shoes (also known as deck shoes or top-siders) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the application of oil, is designed to repel water; and the stitching is highly durable.
Sperry Department Store, Port Huron, Michigan; Sperry (surname) Sperry & Hutchinson, a brand of trading stamps; Sperry Top-Sider, a brand of boat shoes; The Secrets of Jonathan Sperry, an American film released in 2009; USS Charles S. Sperry, a former US Navy destroyer; USS Sperry, Fulton-class submarine tender in the United States Navy
Keds Champion sneaker, for women, 1916. In 1916, U.S. Rubber consolidated 30 different shoe brand names to create one company. Initially, the name "Peds" was chosen for the brand from the Latin word for feet, but it was already trademarked. [1] [2] Keds's original shoe design, the Champion, was the first mass-marketed canvas-top shoe. [3]
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