Search results
Results from the WOW.Com Content Network
Modern media linguistics examines not only the written language of media, but also media speech. Media linguistics includes media speech studies that examine (1) the speech behavior of mass communication participants and (2) specific areas, textures, and genres of media texts. Media linguistics analyses texts, as well as their production and ...
Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
Language management is a discipline that consists of satisfying the needs of people who speak multiple different languages. These may be in the same country, in companies, and in cultural or international institutions where one must use multiple languages.
Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life.
Media richness theory predicts that managers will choose the mode of communication based on aligning the equivocality of the message to the richness of the medium. In other words, communication channels will be selected based on how communicative they are.
Accordingly, medium theory is distinct from the more generic 'media theory', the majority of which place its emphasis on the content of communication (e.g., sex and violence) rather than the medium. [3]: 305 Joshua Meyrowitz originated the term in his 1985 book, No Sense of Place. Meyrowitz used the term to refer to the body of literature that ...
However, the focus of such programs sometimes excludes certain media—film, book publishing, video games, etc. [36] The title “media studies” may be used to designate film studies and rhetorical or critical theory, or it may appear in combinations like “media studies and communication” to join two fields or emphasize a different focus.
Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [ 2 ] while the term media ecology was first formally introduced by Neil Postman in 1968.