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The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
[18] [19] [20] PRSA's first definition of public relations was created in 1982 as "Public relations helps an organization and its publics adapt mutually to each other." [ 21 ] In 1986, PRSA's then President Anthony Franco resigned from his post after it was revealed he was accused of insider trading by the U.S. Securities and Exchange Commission .
Assessed value: The value of real estate property as determined by an assessor, typically from the county. "As-is": A contract or listing clause stating that the seller will not repair or correct ...
Here are 15 real estate terms you need to know. Real Estate Agent Professional who represents the seller (listing agent) or buyer (buyer’s agent) in a real estate transaction.
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
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Binder – In law, a binder (also known as an agreement for sale, earnest money contract, memorandum of sale, or contract to sell) is a short-form preliminary contract in which the purchaser agrees to buy and the seller agrees to sell certain real estate under stated terms and conditions, usually in the form of a purchase offer, and is ...
A Fellow of the PRSA, or Fellow of the Public Relations Society of America, is an honorary designation granted to individuals by the Public Relations Society of America (PRSA). [1] Established in 1990, persons named fellows are collectively known as the College of Fellows of the Public Relations Society of America; approximately 350 persons ...